I'd like to think that The Clean Attempt materialised from our innate desire to firstly, share what is important to us and secondly, do something to make a positive change. I truly believe that good intentions are found in every one of us and deep inside, we really do want to make a difference.

 

I started my low waste journey after I'd happened upon an advertisement shared by a friend on Facebook - it very simply pointed out that every plastic toothbrush which has ever been used still exists on earth today. That sounded preposterous to me at that time - how could it be true? It threw me into an almost obsessive state of reading and research to find out more about plastic waste and how it affects the environment, our ocean, our beloved planet. What I came to discover, I decided very quickly, I could not un-see and I want to do something about it.

 

It started with the smallest of things - simple swaps, speaking about zero waste at dinner, gifting eco-kits at Christmas - before I began to realise that it wasn't that people do not care or do not want to share, but it's the fact that people are not enabled to make a change. Where do we get bamboo toothbrushes? How can I compost? What sustainable changes can I make in the kitchen?

 

To me, that is what The Clean Attempt is all about. Sharing. Enabling. Making a Difference. I strive to design, develop, produce, source and make high quality products which will not only provide eco warriors access to a low waste lifestyle, but to show that it can be sustainable, empowering and easily attainable - all without sacrificing style and function.